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| Campaign | Status | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|---|
| Search | Parents | Active | $52.91 | 10 | 214 | 4.67% | $5.29 |
| PMAX | Parents | Active | $22.93 | 12 | 645 | 1.86% | $1.91 |
| PMAX | Teachers | Active | $6.98 | 2 | 73 | 2.74% | $3.49 |
| PMax | Teacher Referral Program | Active | $3.71 | 0 | 568 | 0.00% | — |
| Total | $86.53 | 24 | 1,500 | 1.60% | $3.61 |
Search | Parents drives the highest spend ($52.91) with a strong 4.67% CTR — best click-through rate of all campaigns. PMAX | Parents delivers the lowest CPC at $1.91, making it the most cost-efficient campaign. PMax | Teacher Referral generated 568 impressions with zero clicks — may need creative refresh or audience tuning. No conversions were tracked this week across all campaigns.
| Campaign | Objective | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|---|
| Leads Campaign | Parents | Leads | $84.00 | 65 | 2,942 | 2.21% | $1.29 |
| Parents | Sales Campaign | Sales | $71.20 | 18 | 3,059 | 0.59% | $3.96 |
| Teachers | Sales Campaign | Sales | $46.90 | 30 | 2,186 | 1.37% | $1.56 |
| Traffic | Teacher Referral | CUE 2026 | Traffic | $45.67 | 34 | 2,327 | 1.46% | $1.34 |
| Traffic | Teacher Referral | Traffic | $43.10 | 343 | 4,345 | 7.89% | $0.13 |
| Total | $290.87 | 490 | 14,859 | 3.30% | $0.59 |
Traffic | Teacher Referral is the standout performer with a 7.89% CTR and an incredible $0.13 CPC — driving 343 clicks for just $43.10. Leads Campaign | Parents generated 6 leads at $14.00 CPL. The Parents | Sales campaign has a lower CTR (0.59%) and higher CPC ($3.96) — worth testing fresh creative angles to improve engagement. Overall Meta is delivering strong volume at very efficient pricing.
Marketing Pipeline — 10 stages tracking leads from acquisition to referral
Thank-you email to conference leads with free worksheet + workshop proposal packet
Email Preview
Results
Top Clicks
Spring Break promotion with blog content and tutoring offerings
Email Preview
Results
Top Clicks
Price change announcement for the Printables Store
Email Preview
Results
Top Clicks
10 new Meta ad designs created this week — 6 spring-themed and 4 Earth Day creatives
Search | Parents has the best CTR at 4.67%. PMAX | Parents delivers the lowest CPC at $1.91. Teacher Referral PMax needs creative refreshing — 568 impressions but zero clicks. No conversions tracked this period.
Teacher Referral traffic campaign is a powerhouse — 7.89% CTR at $0.13 CPC. Leads Campaign generated 6 leads at $14.00 CPL. Parents Sales campaign has room to improve with only 0.59% CTR.
3 email campaigns sent this week: Conference lead follow-up with free worksheet, Spring Break promotion, and Store Pricing update. All three campaigns deployed successfully to segmented audiences.
10 new Meta ad creatives produced — 6 spring-themed and 4 Earth Day designs. Plus 3 new website pages (keynote, parent workshops, teacher workshops) and April content calendar completed.